Identidades editadas: relações entre revistas femininas e a identidade das mulheres japonesas
Japan; women’s magazines; identity; woman
In Japan, there have been fashion magazines for longer than we think, the first one is dated from the 17th year of the Meiji Era (1884). After that, more than 150 publications were launched subsequently, thus the Japanese publishing market of fashion magazine was borning. At that time, the journals were known as women's magazines, but they already had a special feature that remains until nowadays: its segmentation in extremely specific niches. At the beginning, in the Meiji Era, it was possible to recognize about 10 groups of different publications, from those that served as guide for the good wife to those that focused on literature for women. Even in times of extreme crisis, as in the war years, 1939 to 1945, this market did not dissolve, it only changed and adapted to the events of each era, surviving until the presente days with more than 257 titles aimed at women from different ages, diverse social styles and positions. The present research analyzes the editorial content of Japanese women’s magazines in order to understand in what ways the relations betwee this media and the identity of the women consumers of this contente are established.