Banca de DEFESA: LUIZA FONTES MARTINS

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : LUIZA FONTES MARTINS
DATE: 31/08/2020
TIME: 09:00
LOCAL: Defesa Virtual (Plataforma Microsoft Teams)
TITLE:

Art meets advertising: The construction of an aesthetic language from the game between words and images


KEY WORDS:

Contemporary Art; Publicity; Creative process; Advertising Speech; Artistic language.  

 

 


PAGES: 172
BIG AREA: Lingüística, Letras e Artes
AREA: Letras
SUMMARY:

The object of this study is to reflect about the confluence maintained between art and communication in relation to the advertising discourse, seeking to understand the artistic influences in the aesthetic work with the image and the word in the composition of some advertising campaigns. The intention is to propose a reflection capable of highlighting the points of contact between both fields, keeping in perspective the issues related to the creative process involved in the production of art pieces and advertising. Research will be necessary to understand not only the points of connection between artistic and advertising manifestations, as far as aesthetic issues are concerned, but will also seek to understand how and for what reasons communication may be seeking support in artistic language to match the demands of society.


BANKING MEMBERS:
Presidente - ROGERIO BARBOSA DA SILVA
Interna - MIRIAN SOUSA ALVES
Externo ao Programa - JOSE DE SOUZA MUNIZ JUNIOR
Externo à Instituição - PABLO ALEXANDRE GOBIRA DE SOUZA-RICARDO - UEMG
Notícia cadastrada em: 11/08/2020 12:55
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