Banca de DEFESA: Samara Mírian Coutinho

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : Samara Mírian Coutinho
DATE: 14/12/2020
TIME: 15:00
LOCAL: CEFET-MG (remotamente)
TITLE:

UM MERCADO DE PECULIARIDADES: a Banca Tatuí e as estratégias de comércio e legitimação das casas editoriais do microcosmo gráfico-independente

KEY WORDS:

Book market. Independent publishing. Banca Tatuí. Lote 42. Nega Lilu Editora. Editora Barbante. Polvilho Edições.

PAGES: 263
BIG AREA: Lingüística, Letras e Artes
AREA: Letras
SUMMARY:

The hereby dissertation addresses the market surrounding autonomous publishers’ publications at Banca Tatuí (Tatui Newsstand), a newspaper stand repainted to look like a bookstore in Santa Cecília district in the city of São Paulo. Firstly introduced in 2014 by the Lot 42 publishers, João Varella and Cecilia Arbolave, this space currently holds works from over 200 partner producers. Besides the physical store, There is also a virtual store from Banca Tatuí, and on its social networks, there is a character who plays the role of a digital bookseller. For this research, we surveyed partner producers and categorized them to select the publishers who would compose our corpus. The criteria used to do so were: 1) geographic location; 2) to sell at the Tatuí Bank editorial objects considered stricto sensu books; 3) the number of titles available at the virtual store; 4) to also sell through its own virtual store and independent publication fairs. By these criteria, we were able to scope the corpus into the publishers: Nega Lilu Editora (Goiânia), Polvilho Edições (Belo Horizonte), and Editora Barbante (Curitiba). Semi-structured interviews with the publishers were made to start and later in-depth interviews with the booksellers, we aimed the dialogue of these multiple voices, to understand how the market of printed matter in the independent scene works and how the Tatuí Bank is a relevant sales point for these producers. Due to the great heterogeneity of the independent publications field, we brought study cases on selected partner publishers. Our discussion was theoretically based on the works of Pierre Bourdieu (passim) and José Muniz Jr. (2016). These provided us elements to understand how the market of symbolic goods and the independent publication field described in this thesis work in the graphic-publishing microcosm. Our partial conclusions point out that the Tatuí Bank is relevant as the partnership goes beyond the distribution of titles at the physical store, acting as a seal to enter a market and legitimization circuit.

BANKING MEMBERS:
Externa à Instituição - MARÍLIA DE ARAÚJO BARCELLOS - UFSM
Interna - ANA ELISA FERREIRA RIBEIRO
Externo ao Programa - JOSE DE SOUZA MUNIZ JUNIOR
Presidente - PAULA RENATA MELO MOREIRA