Banca de QUALIFICAÇÃO: JÉSSICA CAMILA SOARES

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : JÉSSICA CAMILA SOARES
DATE: 05/07/2021
TIME: 16:00
LOCAL: CEFET-MG (remotamente)
TITLE:

Is it only grammar? Multimodal reading by proofreaders of advertising texts in the light of Social Semiotics


KEY WORDS:

Proofreading. Advertising texts. Multimodality.


PAGES: 23
BIG AREA: Lingüística, Letras e Artes
AREA: Letras
SUMMARY:

Advertising texts can reach their target audience through argumentation, using verbal and imagery items to establish different relationships with their reader. The language in use is then observed with the construction of meanings and meaning effects through words and semiotic resources. In this context, the figure of the proofreader emerges, a professional who seeks to guarantee, in addition to grammar correction and standardization, that text and image are conveyed in a coherent way, ensuring that the advertisement is fully assertive. Thus, the proofreader can overcome the verbal and analyze the multimodal whole. In this study, we intend to investigate the possible actions of proofreaders in their work with the type of advertising text that circulates in print or digital media, investigating a look that goes beyond grammatical aspects and how this look can be configured. The studies by Kress (2010) on social semiotics and multimodality will be the basis for the research, socially reflecting on the processes of creation, editing, and proofreading and possible receptions of advertising texts.


BANKING MEMBERS:
Externa à Instituição - ZÁIRA BONFANTE DOS SANTOS - UFES
Presidente - ANA ELISA FERREIRA RIBEIRO
Interna - PATRICIA RODRIGUES TANURI BAPTISTA
Notícia cadastrada em: 21/06/2021 19:30
SIGAA | Diretoria de Tecnologia da Informação - DTI - (31) 3319-7000 | Copyright © 2006-2021 - UFRN - vm-sig-app-09.ditic.sgi.cefetmg.br.inst9