Harry Potter, YouTube and Fandom: an analysis of Caldeirão Furado, the biggest pottertube channel in the world
Fan Culture; Caldeirão Furado; YouTube; Engagement; Harry Potter.
In this research, we propose a case study of Caldeirão Furado YouTube channel, analyzing how it appropriates the original story of the seven main books of the Harry Potter saga to create content. We are also interested in understanding how the channel manipulates the fan culture for monetization purposes, benefiting from an existing fanbase. We intend to analyze Caldeirão Furado as a representative of the potterhead community, seeking to understand the aspects that unite this community and also the way in which spin-offs and short stories made available by J.K. Rowling on the Pottermore website. It is in our interest to evaluate the fan culture feedback movement, in which they keep the fascination for Harry Potter active and attract more and more people, even if there are no new canonical publications – this is, belonging to the initial fictional universe and authored by Rowling. From this, we hope to understand how the fan community behaves, sharing knowledge about the contents, as well as creating their own versions of the story, using the largest pottertube channel for this.