Bolsonaro addresses the nation: the discursive conflict in constructing a populist simulacrum
Bolsonaro, political discourse, official president address, populism, manipulation.
Jair Bolsonaro won the 2018 elections with a vulgar, offensive, and anti-establishment rhetoric, bolstered by misinformation and fake news. This rhetoric was perceived as part of an authentic discourse, a naive and dangerous perception for those who saw him as a threat to the democratic system. Despite numerous warnings during the electoral race, the strength of the Bolsonarist wave did not wane; on the contrary, it grew stronger, elevating the "folkloric" deputy, with 28 years of career in the National Congress, to the highest position of power in the Republic. Based on this premise, this research aimed to examine how this rhetoric, affiliated with the international far-right, was institutionalized by the state's communication apparatus. In the exercise of governance, how did the discursive strategy that propelled the candidate function? Were the official statements constructed differently? Did Bolsonaro manage to maintain credibility as the voice of the dominant power? The search for answers involved analyzing eight speeches delivered during his term. Since Brazil's re-democratization, Bolsonaro has been the president who most frequently used the nationwide radio and TV broadcasts as a communicative resource. Thus, this research investigated how the Bolsonarist discourse, as a legitimate source of information, was constituted to try to persuade (and manipulate) public opinion. The study was conducted from the perspective of Semiolinguistic Theory and Patrick Charaudeau's studies on political discourse. Through a methodological framework, developed from the structure of the speech act, two analytical flows were outlined to characterize the communication situation and point out the sense effects generated therein. It was demonstrated that the communicating subject (EUc) seeks to project to the recipient (TUd) two types of enunciators: a political one (more associated with the pre-discursive ethos, shaped by the interdiscursive network affiliated with the far-right) and a presidential one (associated with the liturgy of the office and shaped by the terms established in the communication contract). The work retrieves the political and social context in which the enunciative acts occurred to highlight the main meanings that characterize the ethos, pathos, imaginations, and pre-validating elements of this contract. A historical overview was also conducted to retrieve determining factors to understand the rise of the far-right in the country and the influences of technopopulism, denialism, and neofascism in Bolsonaro's politics. At the end of the research, guided by the results of the analytical gestures, a method is proposed to measure the level of populism and manipulation in the official discourse. A graphical figure illustrates how the president, in conducting governmental actions between 2019 and 2022, predominantly based his decisions on subjective beliefs, sidelining the pragmatism that could guide him in crisis situations. The work highlights how Bolsonaro, acting as an impostor agent, distorted the official pronouncement to legitimize manipulative speeches aimed at forging an authoritarian populist simulacrum.