The Importance of Websites for the Teaching and Learning Process in Educational Institutions
Websites; Academic Engagement; Digital Communication; Rhetoric and Persuasion; Emotion and Speech.
This research aims to examine the effectiveness of Websites as educational instruments, with an emphasis on promoting interaction, engagement and dissemination of knowledge in academic contexts. Using the digital web platforms of the postgraduate course in language and technology at the Federal Center for Technological Education of Minas Gerais (CEFET- MG), the analysis focuses on platforms such as academic websites and blogs, investigating how these tools can be integrated effectively into the teaching and learning process. It is based on theoretical contributions from prominent authors, such as Manuel Castells, whose work A Sociedade em Rede provides a deep understanding of the social transformations arising from communication technologies, and Pierre Lévy, who, through his analysis of cyberculture, explores the new dynamics cognitive and social in the digital age. Michel Foucault's theories on discourse are crucial for understanding the dynamics of power in communicative practices within educational institutions. Aristotle's classic contributions and the updates proposed by Kenneth Burke in the field of rhetoric are indispensable for understanding the discursive strategies that shape engagement and persuasion on social networks, both among the academic community and in relation to the external public. Additionally, the work As Emoções no Discurso, by Emília Mendes and Ida Lúcia Machado, as well as the approaches of Patrick Charaudeau and Aristotle on the interrelationship between emotion and discourse, provide a critical basis for the analysis of how emotions are mobilized in digital interactions , expanding the communicative effectiveness and educational impact of social networks. These theoretical references establish a rigorous basis for the critical analysis of digital communication dynamics in the educational context, evaluating their effectiveness in promoting collaborative learning and in the formation of a more integrated and interactive academic community.