Women in masculinized professions: constructing the self-images of women in the logistics sector
Work; Women; Logistics; Discourse Analysis; Ethos; Self-Images.
The objective of this project is to analyze the construction of self-images of women working in the logistics sector. This is an innovative approach that revisits the topic of women in masculinized professions through the lens of life stories, grounded in semiolinguistic theory. We aim to contribute both to gender studies, as proposed by feminist epistemology, and to the expansion of the field of discourse analysis. Historically constructed ideas that associate women with specific physical, emotional, and spiritual characteristics support the view that certain types of work are more suitable for them. These roles are often related to functions of production and reproduction. Subtly, certain occupations have been assigned to women as alternatives for their participation in public spaces, usually linked to social reproduction. However, amidst the struggle for greater participation in the labor market, women are increasingly occupying positions traditionally dominated by men in technical fields, seeking better living conditions for themselves and their families. In these contexts, in addition to facing challenges inherent to their condition as women—such as the double work shift (at home and in the workplace) and child-rearing—they often deal with discredit and undervaluation in predominantly male environments. These obstacles hinder their inclusion, permanence, and growth in such spaces. Women, as subjects of and in discourse, project a self-image to their interlocutors. This projection, known as ethos, is an interactional construction that emerges in dialogue with others and must be analyzed within its specific socio-historical context. We believe that investigating the life stories of women in masculinized professions, represented here by the logistics sector, can reveal significant traces of the process of constructing this self-image.