DIALOGUES BETWEEN VISUAL AND VERBAL NARRATIVES: Comparative analysis between the covers and plots of the first edition and the commemorative edition of the Harry Potter series
Harry Potter; Book covers; Visual and verbal narrative; Mary GrandPré; Brian Selznick.
This study aims to comparatively analyze the covers of the Harry Potter book series, from the first Brazilian edition (2000–2007) and the commemorative edition released in 2020. The research is based on the recognition that book covers, more than simple protective devices, have a communicative and symbolic function, visually anticipating central aspects of the narrative. This importance is especially intensified in works aimed at children and young adults, in which the capacity acts as an invitation to the inheritance in the narrative universe. We seek to investigate and demonstrate the existence of visual narratives on the covers that dialogue with the verbal narratives of the books. The theoretical foundation was supported by authors such as Michel Melot, Alberto Manguel, Ana Isabel Silva Carvalho, Gérard Genette and Alan Powers, who discuss the graphic, visual and historical aspects of book covers. The comparative analysis is supported by studies of comparative literature by Pierre Brunel, Claude Pichois and André-Michel Rousseau, in addition to the critical approach proposed by Tania Carvalhal and the methodological perspective of the researcher-bricoleur, defended by Ian Bogost. The analysis was organized into four main axes: in the first, “Thematic Analysis and the Dialogue between Visual and Verbal Narratives”, we investigate how the illustrations anticipate scenes, symbolize themes and present characters or central scenarios of the work; in the second, “Visual Composition”, we examine aspects such as the arrangement of the main elements of the covers, the typography, the use of colors and the positioning of the author's name, understanding how these elements influence the reader's perception and the relationship with the verbal narrative of the work; in the third axis, “Cultural and Historical Context”, we observe how social transformations in Brazil impacted the design of the covers, from the playful appeal of the first edition, in a context of expanding pop culture, to the graphic choices of the commemorative edition, launched amid a scenario of health and political crisis; In the last section, in "Poetics", with the support of studies by Haroldo de Campos and André Araújo Menezes, we discuss how covers operate processes of transcription and intersemiotic translation, converting a verbal narrative into visual language. We also discuss how images on covers are configured as critical images, capable of generating images that transcend the representation on the book cover. And at the end of the work, we reaffirm the relevance of covers in the editorial and cultural environment, highlighting that these visible objects deserve to be recognized as poetic and interpretative devices in the field of language and publishing studies, contributing to the research of editorials on book covers.