Banca de DEFESA: AMANDA COELHO LIMA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : AMANDA COELHO LIMA
DATE: 18/09/2025
TIME: 14:00
LOCAL: Virtual
TITLE:

BETWEEN CONTENT AND EXPERIENCE: A CRITICAL ANALYSIS OF THE POSLING PROGRAM WEBSITE

KEY WORDS:

academic website; usability; SEO; information architecture; Ethos and Pathos.

PAGES: 103
BIG AREA: Lingüística, Letras e Artes
AREA: Letras
SUMMARY:

This study examines how the structure of academic websites influences teaching-and-learning dynamics, using the website of the Graduate Program in Language Studies (POSLING) at CEFET-MG as a case study. We begin with the premise that an institutional portal is crucial for attracting, informing, and engaging its audience. To test this premise, we combine four analytical strands: (1) information architecture and usability; (2) technical SEO and digital-authority diagnostics; (3) simulated user-experience tests; and (4) critical discourse analysis, with special attention to Ethos and Pathos appeals. Findings show that, while the site fulfills its basic document-delivery function, several shortcomings reduce its communicative effectiveness: unintuitive navigation, absence of internal search tools, weak mobile performance, incomplete metadata, and a lack of human-centered narratives. These weaknesses undermine both organic search visibility and user engagement, especially among prospective applicants. We conclude that successful academic portals must integrate technology, usability, and discursive strategy. By adopting user-centered design principles, sound SEO practices, and narratives that couple scientific excellence with human values, POSLING can enhance its digital authority, ease information access, and strengthen ties with its community.

COMMITTEE MEMBERS:
Externa ao Programa - ANGELA VIEIRA CAMPOS
Interna - CLÁUDIA CRISTINA MAIA
Interna - MIRIAN SOUSA ALVES
Presidente - OLGA VALESKA SOARES COELHO