DISCURSIVITIES IN AUDIOVISUAL PORNOGRAPHIC PRODUCTIONS: NEW OR OLD PERSPECTIVES?
Pornographic discourse; Pornhub; Masturbatory Verbal Command Pornography; Digital discourse; Pathemic effects; Semiolinguistic Theory
Pornography, as both a business and a cultural expression, circulates through various media platforms and constitutes an atopic discourse that operates within a privileged space for analyzing linguistic practices that push the boundaries of the sayable, especially in contexts of sexual experience virtualization. Within this scope, the present dissertation proposes a reflection on the discursive functioning of audiovisual pornographic productions categorized as Masturbatory Verbal Command Pornography (PCVM), a niche characterized by the centrality of oral discourse as a mechanism of sexual arousal. Grounded in the French tradition of Discourse Analysis, the study primarily draws on the theoretical contributions of Maingueneau (The Pornographic Discourse, 2010), Charaudeau (Media Discourse, 2009; Language and Discourse: Modes of Organization of Discourse, 2012), and Paveau (Digital Discourse Analysis: Dictionary of Forms and Practices, 2022), understanding language as a structuring device of the digital pornographic contract and as a central vector of the guided masturbatory scene. To this end, the analysis focuses on a corpus of videos hosted on the Pornhub platform, examining meaning effects and pathémic strategies used to sexually interpellate a predominantly male audience. In light of the increasing segmentation and personalization of online pornographic content, the research highlights the emergence of affective and sexual bonds between enunciator and co-enunciator mediated by verbal discourse. The analysis reveals that PCVM is structured as a communicational contract of arousal, oriented by language performances that combine eroticism, simulated intimacy, and eroticized submission. It was further concluded that verbal language not only structures the pornographic utterance but also functions as the driving force of the masturbatory experience, thereby revealing a discursive form that is both innovative and functionally effective.