THE SOUND, THE VISUAL AND THE VERBAL IN SHINGEKI NO KYOJIN:
a study on the role of hybridization of language and thought matrices in the intersemiotic
translation of the manga work into its anime version.
Intersemiotic translation. Anime. Manga. Matrices of language and thought. Hybridism.
This work has as its theme the sound-visual-visual-visual languages used in anime created from manga. It is part of the questioning of how hybrid languages are used to maintain the similarity relationship in the intersemiotic translations of the manga to Animês. The main object of analysis was chosen Shingeki at Kyojin, from Hajime Isayama, launched in Japan first in manga (from 2009 to 2021) and then in Anime (from 2013 to 2024), for its complexity of script, characterization of fictional world and of characters, with the presence of a large number of reading keys necessary to understand the plot. The present research began with an extensive bibliographic survey regarding the peculiarities of the anime in relation to the other animations found in the world film market. Theoretical discussion was held about manga and anime genres, highlighting the emergence of the latter from western and oriental hybrid technologies, which enabled its long-scale production, despite the scarcity of resources from Japan, the country in which it appeared, in the World Wars period. It is important to note that intersemotic translations were considered only the anime that have a commitment to the similarity in relation to the original manga, applying the concept of intersemiotic translation of Plaza. In Shingeki in Kyojin, complex characters construction strategies and narrative progression through corpus composed by manga covers, anime openings and promotional materials are analyzed. For this, the study of hybridism in the matrices of language and thinking of Santaella and Bodashina is used as theoretical foundation. Lamarre's theories about Animism and Condry about the soul of anime are also discussed, complemented by Levitin's discussions about music and its effects on the brain and Schafer on sound landscape. The construction, transition and deconstruction of hero and villain archetypes are analyzed from the perspective of a complementarity relationship between the theories of Vogler, Campbell and Jung, focusing on the psychological journey of the character Eren Yeager. Shingeki animation in Kyojin uses sound-visual-visual language to build fictional narrative and animic characters, reinforcing sound elements and working hybrid languages. The largest load of nonverbal symbolism is found in the construction of the protagonist Eren Yeager, who, reaching the post of hero, restarts his journey as a villain. It was observed in the analysis the importance not only of the oriental reading keys to understand the narrative, but also of various western reading keys regarding great empires of the past and their relationship with other peoples, slavery of prisoners of war, elements of literature of Different countries, pop culture and others. In identifying these keys and analyzing their role in the story told, it was observed how it is possible to make a narrative richer in hybrid elements when narrative elements from manga are translated into a language that encompasses sounds, images and verbal content.