Banca de DEFESA: LUANA JÉSSICA OLIVEIRA CARMO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : LUANA JÉSSICA OLIVEIRA CARMO
DATA : 28/02/2019
HORA: 14:00
LOCAL: sala 201 auditório, prédio 20, 2º andar Campus II CEFET-MG
TÍTULO:

"I Hunt and Kill one Lion a Day": an ergological study of the life trajectory of an entrepreneur

 

PALAVRAS-CHAVES:

Entrepreneurship; Ergology; Life's history; Criticism; Ideology

PÁGINAS: 160
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

The objective of this dissertation was to understand, from the ergological perspective, what the life history of an entrepreneur has to reveal about the entrepreneurship. The field of entrepreneurship studies has been fragmented since the Middle Ages to the present day. A historical landmark for this phenomenon was the 1970s, when political, economic, social and technological changes have made entrepreneurship gain notoriety. This encouraged some authors to seek the consolidation of the field as a scientific community, in an attempt to build a conceptual framework and minimize the fragmentation of the field. At the same time, entrepreneurship, which had previously received the attention of economics and psychology, became the object of management studies. In this sense, it was possible to reflect on the alignment of administrative theories with the interests of capital, from the classical school to the flexible production model. Currently, the debate is around the idea of entrepreneurship, self management. This historical recovery gives indications that entrepreneurship is more a depository ideology of neoliberal rationality, which tries to hide the conflicts between capital and labor. This can be confirmed by its heyday at a time of globalization and increased competition, which resulted in mass layoffs in companies that failed to keep up with the new competitive landscape. Thus, stimulating discourses of entrepreneurship emerged as a way to achieve success, when in fact it attempts to camouflage the unemployment crisis. These discourses are based on councils, imperatives and norms of conduct that function as a system of domination and make people assume a mode of behavior compatible with the capitalist system, valuing freedom, individuality and competition. In this, responsibility for career, well-being and life in general passes to the subject. Adopting the ergology magnifying glass to see entrepreneurship as an ideology, we see that in this, the poles of the tripolar system (political, market and activity) lose balance, since both the state and the individual are guided by market values. In this dissertation it was tried to throw light on the activity of the entrepreneur and for this was adopted the method History of life as a methodological path. Tux's Life Story and his trajectory with entrepreneurship show that his narratives are influenced by the ideology of entrepreneurship. However, in telling his story, emerged the conflicts, debates of norms, self-uses for themselves and for others, contradictions between mercantile values and values of the common good, which affects their decision-making processes. It has been demonstrated how the Life Story can be used as an ergological device in what concerns to summon the worker to produce knowledge about their activity and as a posture of refusal to any mutilating simplification of the work. Moreover, Tux's Life Story also represents the stories of many other Brazilian entrepreneurs what fight to keep their business up and running even in the face of unfavorable scenario.

MEMBROS DA BANCA:
Interno - ADMARDO BONIFACIO GOMES JUNIOR
Interno - FERNANDA TARABAL LOPES - UFRGS
Presidente - LILIAN BAMBIRRA DE ASSIS
Externo à Instituição - MÔNICA DE FÁTIMA BIANCO - UFES