Banca de QUALIFICAÇÃO: Kelen Cristina Duarte

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : Kelen Cristina Duarte
DATA : 30/04/2020
HORA: 10:00
LOCAL: Online, por meio de videoconferência
TÍTULO:

Female Resistance in the Context of Brazilian Games Online and its Influence on the Decision-Making of Game Producers

PALAVRAS-CHAVES:

consumer resistance; hegemonic masculinity; gender; decision making

PÁGINAS: 30
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

This research analyzes the practices of female resistance in the context of online games in Brazil, under the theoretical lens of hegemonic masculinity. The field of online games enables social interaction between different types of people, highlighting especially negative characteristics of human behavior, due to the feeling of anonymity offered by the internet. Currently, games represent the most significant portion of the global entertainment industry, covering a large audience. Its competitive characteristics favor the appearance of harmful behaviors. In this sense, it is relevant to seek to understand how the female public deals with this environment, creating strategies to resist the dominant male hegemonic ideology in the market. In addition, we also seek to understand: how the implications of this resistance affects the decision-making process in companies in the sector. The relevance of discussing gender in games is based on the understanding that mass culture builds and reinforces ideas, worldviews and social interactions, reinforced and reflected in consumption.

MEMBROS DA BANCA:
Presidente - RONAN TORRES QUINTÃO - IFSP
Externo à Instituição - SEVERINO JOAQUIM NUNES PEREIRA - UFRRJ
Externa à Instituição - LUCIANA CASTELLO DA COSTA LEME WALTHER - UFSJ