Banca de QUALIFICAÇÃO: Solange Maria Diniz Fernandes

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : Solange Maria Diniz Fernandes
DATA : 30/04/2020
HORA: 14:30
LOCAL: Online, por meio de videoconferência
TÍTULO:

Deceleration of Fashion Consumption and Impacts on Organizational Decisions

PALAVRAS-CHAVES:

Consumer Culture; Fashion Consumption; Deceleration of Consumptio; Slow consumption; Organizational decisions

PÁGINAS: 31
GRANDE ÁREA: Ciências Sociais Aplicadas
ÁREA: Administração
RESUMO:

In reaction to the modern acceleration’s lifestyle, deceleration movements have appeared in several contexts and this have been provided in consumer trend as have been found in food, tourism and leisure markets. The slowdown in consumption is conceptualized as reduction of the quantities consumed per unit of time. In view of the fashions’s ephemerality and the fast speed of cycles with this industry of this markets have been assumed, the present project intends to investigate how the fashion consumption decelerates it is. Therefore, this work will be a qualitative approach on the behavior of slowed fashion consumption, which is based on two techniques of data collection: interviews and netnography. The mapping of this trend is important to companies know what is expected by this audience and can make assertive and well-informed decisions for a good customers service, as well as to take advantage of opportunities that can be found in this context.

 

MEMBROS DA BANCA:
Externa à Instituição - MARIBEL CARVALHO SUAREZ - UFRJ
Externa à Instituição - ANA PAULA CELSO DE MIRANDA - UFPE
Presidente - RONAN TORRES QUINTÃO - IFSP