Banca de DEFESA: Raphael Leandro Fernandes Moreira

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : Raphael Leandro Fernandes Moreira
DATE: 06/11/2020
TIME: 14:00
LOCAL: Online, por meio de videoconferência
TITLE:

Management Innovation and Decision-Making Processes: a case study in a luxury brazilian hotel


KEY WORDS:

Hospitality; Luxury Hospitality; Innovation; Managerial Innovation; Decision-making Processes; Resorts


PAGES: 87
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

The objective of this research is to analyze how the relationship between decision-making processes and the adoption of managerial innovations occurs in a Brazilian luxury hotel. The investigation was based on the concepts and theoretical perspectives raised on the following themes: innovation, managerial innovation, innovation in hospitality, decision-making process and decision-making process in innovations, seeking an articulation between these themes, respecting the specificities. The methodological path was designed based on a qualitative approach, with a descriptive objective, using the single case study method. We investigated a resort located on the coast of the state of Bahia, Brazil, in view of the relevance and recognition of this hotel on the national and international scene, in addition to the accessibility of the researcher to the organization. For data collection, documentary analysis and eight semi-structured interviews were conducted with the main hotel managers and decision makers, in a perspective of data triangulation. The relationship between managerial innovation and the decision-making process was the basis for the proposed analysis model. In this model, the innovation adoption process was analyzed, identifying its stages and the influencing factors that impact the adoption or rejection decisions. In this way, it is concluded that the innovation adoption process is strongly influenced by internal and / or external agents that aim to seek legitimacy and reputation. It was also possible to observe the influence of the COVID-19 pandemic crisis on the managerial innovation process in the hotel, being a driving factor to accelerate the implementation of such innovations as a possible solution to the crisis experienced by the hotel. Complementing the model, it was identified as a possible barrier for managerial innovations to emerge from the tactical-operational level the training and training of people in terms of management and problem solving, in addition to communication between managers and staff, centralization of power and team autonomy operational. With the results and discussions of this research it was possible to obtain a greater understanding of decision making for the adoption of innovation in the context of luxury hotels, thus contributing to the state of the art of scientific literature and to generate a positive impact on services and organizational processes.


BANKING MEMBERS:
Presidente - DANIEL PAULINO TEIXEIRA LOPES
Externa à Instituição - DANIELA MARIA ROCCO CARNEIRO - UEMG
Interna - LILIAN BAMBIRRA DE ASSIS
Notícia cadastrada em: 21/10/2020 13:52
SIGAA | Diretoria de Tecnologia da Informação - DTI - (31) 3319-7000 | Copyright © 2006-2024 - UFRN - vm-sig-app-08.ditic.sgi.cefetmg.br.inst8