Banca de DEFESA: Liliane Campos de Souza Araújo

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : Liliane Campos de Souza Araújo
DATE: 15/06/2023
TIME: 14:00
LOCAL: Online, por meio de webconferência
TITLE:

Framing Effect on Administrative Decisions

KEY WORDS:

decision-making; decision under risk; representation of the problem; framing effect

PAGES: 87
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

The theme of this research is Framing Effect. As a general objective, it was defined: to identify and describe the reaction of decision makers, when submitted to administrative problems that present some risk, formulated in a different way, but equivalent. For theoretical foundation, the Prospect Theory of Kahneman and Tversky was activated, as well as empirical studies on the Framing Effect. As for the methodology adopted, it is a descriptive, cross-sectional and quantitative research that used the method of hypothetical choices as data collection, throughonline questionnaires. It had the participation of 87 professionals and/or students in the field of administration, whose responses were processed using the SPSS software, submitted to multivariate analysis and hypothesis testing. As a result, it appears that the evidence was not sufficient to denote the framing effect in administrative decisions, when the alternatives were formatted from the perspective of opportunity (gain) or problem (loss). As potential contributions, we highlight the adaptation of the hypothetical choices method of the Kahneman and Tversky tests on the framing effect, suitable for administrative issues. The results can trigger discussion in organizations about decision-making with professionals in the administrative area, as well as a social contribution in the discussion of the effects and biases that are part of the decision-making process aimed at improving people and organizations in decision-making for positive results.

COMMITTEE MEMBERS:
Externa à Instituição - ISOTÍLIA COSTA MELO
Presidente - LILIAN BAMBIRRA DE ASSIS
Interna - LIVIA MARIA DE PADUA RIBEIRO