Banca de DEFESA: FABIO JUNIOR DINIZ

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : FABIO JUNIOR DINIZ
DATE: 15/09/2023
TIME: 09:00
LOCAL: Auditório do CEFET-MG - Campus Divinópolis - Rua Álvares de Azevedo 400 - Bela Vista - Divinópolis -
TITLE:

 

DIGITAL PUBLIC COMMUNICATION AND COMMUNITY RELATIONS IN A PROFESSIONAL AND TECHNOLOGICAL EDUCATION INSTITUTION

KEY WORDS:

Public communication, digital communication,
information and communication technologies, professional education.

PAGES: 192
BIG AREA: Outra
AREA: Multidisciplinar
SUMMARY:

The presence of Information and Communication Technologies in people's lives in today's world has
brought us to a social model that has been called the Information Society, whose advances have boosted
the use of the internet as a virtual space for people to socialize and interact. This has led to a change in
social relations, allowing individuals to effectively participate in communication processes, organize
themselves and connect through digital networks with other members of the community, with other
communities, with companies, organizations and public bodies. The latter, due to their very governmental
nature, must be concerned with establishing these relationships with citizens in a democratic and
participatory way. In this sense, when it comes to a federal, professional and technological public education
institution, this concern must be even greater, because by their very nature, these schools need to become
close to the environment in which they are inserted, in order to strengthen professional education through
relationships with the local community, with a view to regional development. With this in mind, the main aim
of this study was to investigate the importance of the relationship between a professional and technological
education institution - the Bambuí Campus of the Federal Institute of Minas Gerais - and the community via
the Internet, from the perspective of public communication. To this end, the institution's communication
activities on its digital media - institutional portal and social networks - were analyzed, identifying the
information published, its content, the profile of visitors and the characteristics of their interactions with the
institution in these virtual spaces. After analyzing this data, the educational product of the research was an
orientation guide, in the form of a strategic communication planning booklet using a SWOT matrix, with the
aim of guiding and training the institution's managers and staff in their communication actions with the public

and with society, with a view to increasing citizen and community participation and involvement with the
institution, and thus contributing to strengthening professional education in Brazil. The product was applied
to the institution's communication team and received a very positive evaluation from the participants, so it
was considered approved for the purpose for which it was proposed. As a result, the objectives proposed in
this study were met, as it was possible to verify the importance of digital communication for the institution, in
a public communication context, as well as understand the characteristics of its relationship with the
community through the Internet, and thus develop an educational product that could provide managers with
guidelines for efficient action with the community through the Internet, thus promoting education, citizenship
and democratic participation.

COMMITTEE MEMBERS:
Externa à Instituição - ALEXANDRA DO NASCIMENTO PASSOS - UEMG
Interno - MATUSALEM DE BRITO DUARTE
Presidente - VANDEIR ROBSON DA SILVA MATIAS