Banca de DEFESA: KELLY FERNANDA MAYRINK DRUMOND

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : KELLY FERNANDA MAYRINK DRUMOND
DATA : 11/07/2019
HORA: 15:00
LOCAL: Sala 330 do Campus I
TÍTULO:

O DISCURSO DAS ROUPAS: os ethé construídos pela imprensa a partir das indumentárias das primeiras-damas brasileiras

PALAVRAS-CHAVES:

Discourse Analysis. Ethos. First ladies. Fashion. Clothing

PÁGINAS: 124
GRANDE ÁREA: Lingüística, Letras e Artes
ÁREA: Letras
RESUMO:

The first ladies’ outfit choices give rise to discursive questions. The clothes, being passible of readings that extrapolate their primary functionality, that is, the protection of the body, also imply questions of subjective valuation. On account of the implicit argumentative dimension of clothes, it is possible to identify them as vocalizers of political speeches. By means of clothing, discursive self-images are (re)constructed, propitiating the assessment of the ideation of a possible image of oneself. This image, in turn, acts as a legitimator of social identities. In this context, this dissertation addresses media interpretations of self-images of the first ladies of Brazil, thus detecting the main ethé depicted from discursive elaborations materialized through their outfits. As corpus analysis, this study considered newspaper reports by O Globo, Folha de S.Paulo, and Veja magazine referring to the following first ladies’ outfits: Rosane Collor (Fernando Collor’s government, from 1990 to 1992), Ruth Cardoso (Fernando Henrique Cardoso’s government, from 1995 to 2002), Marisa Letícia da Silva (Luiz Inácio Lula da Silva’s government, from 2003 to 2010), and Marcela Temer (Michel Temer’s government, from 2016 to 2018). The aforementioned analysis laid emphasis on the discursive sense of the first ladies’ outfits interpreted by these media vehicles. In other words, it sheds light upon the exposure of the apparel and its intentions of usage recorded by press, which, accordingly, bring about possible imaginaries and ethotic projections of these enunciating subjects. Therefore, through the discourse of the “other”, the construction of the self-image is approached, since there is a subject that speaks of another subject. The apprehension of the ethé related to the first ladies was achieved by means of media trends, considering the manner by which such apparel’s compositions were reverberate. When referring to a first lady’s outfit, the speech of a journalist or a member of the press is endued with an evaluative tone, meticulously critical, belonging to the field of ideas, and values. The discursive analysis of newspaper reports allowed us to identify that media vehicles actively participate in the reproduction and maintenance of stereotypes that surround these women, configuring a collective ethos from a patriarchal imaginary.

MEMBROS DA BANCA:
Interna - GIANI DAVID SILVA
Externo à Instituição - JÚLIO CÉSAR MACHADO PINTO - UFRB
Presidente - LILIAN APARECIDA ARAO