FIGURAÇÕES IDENTITÁRIAS E CULTURAIS DOS BRASILEIROS, NOS VÍDEOS DO SITE BRAZILPOD DE ORLANDO R. KELM, SOB A PERSPECTIVA DE AMERICANOS E BRASILEIROS.
Identitary characteristics; Business; Globalization; Cultural hybridity.
This paper seeks to identify characteristics of the Brazilian identity in a context of globalization, considering as corpus the videos of the website "Brazilpod" by Orlando R. Kelm from the University of Texas at Austin, specifically the Project called "Working with Americans Brazilians: Cultural Case Studies ". From a business interaction situation between Brazil and the United States, three Americans and three Brazilians, taking into account their experiences in both countries expose their perceptions concerning the behavior of the two nationalities, in one situation of the business world. For this study, we selected a specific case called "Pressure's on", which deals with the partnership between a Brazilian and two Americans in a company specializing in the production of parts and accessories of high pressure washing tools. Through an exploratory research, we seek similarities in settings identified by participants of the recordings. It proposes a reflection on the possibility of representing some identitary features of Brazil, although the globalization and the cultural hybridity times we are facing nowadays.