Banca de QUALIFICAÇÃO: GEORGIA MENDES SILVA ALVARENGA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : GEORGIA MENDES SILVA ALVARENGA
DATA : 16/12/2019
HORA: 09:30
LOCAL: SALA DE REUNIÕES DO POSLING - 444
TÍTULO:

A publicidade de caráter social: estratégias que ganham prêmio.

PALAVRAS-CHAVES:

discursive strategies, discourse analysis, social advertising, Good category, Cannes.

PÁGINAS: 36
GRANDE ÁREA: Lingüística, Letras e Artes
ÁREA: Letras
RESUMO:

This Project intends to draw attention to the use of social advertising as a social responsibility promoting activity, from the discursive analysis of awarded advertisement pieces from the Cannes Lion International Festival of Creativity. The proposal links with the research line II from the Master’s degree in language study (speech, media and technology) for adopting a perspective of analysis based on the approach of discursive strategies of language , essentially, from the theorical framework of French speech analysis in relation to the visual design grammar and with the studies about institutional ethos to analyse the discursive verbal phenomena and not verbal and the forms of producing meanings, yours circumstances and historicity.

MEMBROS DA BANCA:
Interna - LILIAN APARECIDA ARAO
Presidente - PATRICIA RODRIGUES TANURI BAPTISTA
Interno - RENATO CAIXETA DA SILVA