Banca de QUALIFICAÇÃO: POLLYANNA DE MATTOS MOURA VECCHIO

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : POLLYANNA DE MATTOS MOURA VECCHIO
DATE: 03/11/2021
TIME: 15:00
LOCAL: CEFET-MG (remotamente)
TITLE:

THE RIGHT TO PUBLISH: self-publishing, disintermediation, and the advent of digital technologies in the Brazilian publishing market

KEY WORDS:

Self-publishing; Publishing Market; Disintermediation; Digital Technologies; Platform Capitalism; Discourse Analysis; Narratives of the Self.

PAGES: 33
BIG AREA: Lingüística, Letras e Artes
AREA: Letras
SUMMARY:

This research investigates self-publishing, disintermediation, and the advent of digital technologies in the Brazilian publishing market, focusing on self-published authors and their discursive projection of themselves. Self-publishing is the act of authors publishing their book or other editorial product independently, in response to their own demand, with or without the assistance of a professional publisher or self-publishing platform, and definitely with no financial risk to the hired company (ARAÚJO, 2011; 2013; MÜLLER, 2017; JESUS, BLOTA, 2018; JESUS, 2017; 2020; VECCHIO, 2020). Since the publishing market is permeated by sociocultural imaginaries that reinforce the stereotype of self-published authors as a less valuable professional because their publications have not gone through the endorsement of a conventional publisher, we understand that this is a professional who has been made invisible.Thus, this research will use the French Discourse Analysis to investigate a set of interviews made with authors of fiction and poetry self-published in platforms available in Brazil.As a methodology, it is proposed the integration of qualitative and quantitative methods of data collection and analysis through a triangulation of research techniques, namely: a) document analysis; b) semi-structured questionnaire; c) in-depth interviews. In the document analysis, we consider as corpora contracts of digital self-publishing platforms with self-published authors.The interviews are being carried out in two phases: PHASE 1 - an online semi-structured questionnaire applied to a sample of authors within the desired profile to develop a demographic study of the category in Brazil; and PHASE 2 - a limited number of in-depth interviews, collected and analyzed with narrativeof the self techniques(ARFUCH, 2010; BERTAUX,2006)in order to observe the interviewees' self-projection and the way in which the socio-discursive imaginaries from the publishing market and platforms are manifested in their speeches. The research is supported by contemporary theories of Publishing, the Philosophy of Technology, and studies on Platform Capitalism (SRNICEK, 2018).As a partial result, concerning the analysis of the contracts, it was revealed that there are indices of precarious work in the relationship between the platforms and the authors, reflecting platformization of work. Regarding the authors, we hope to find out if and to what extent the interviewees’ self-projections will reveal, among others, the following profiles: a) authors who have no experience in the publishing market and fit the clientelist profile described by Müller (2017), thickening the growing market niche of selling the publishing service rather than selling the book and the author as the final consumer of this sector of the publishing industry, rather than the reader, government, and school;b) authors who will demonstrate a critical view of themselves, their function as an independent author, the role played by the platform within the publishing market and who appropriate technology in their favor in order to achieve a human achievement that we hypothesize as fundamental here: the right to publish.

BANKING MEMBERS:
Presidente - ANA ELISA FERREIRA RIBEIRO
Externo à Instituição - CARLOS FREDERICO DE BRITO D'ANDREA - UFMG
Interna - PAULA RENATA MELO MOREIRA