Banca de QUALIFICAÇÃO: LUIZA FONTES MARTINS

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : LUIZA FONTES MARTINS
DATA : 10/06/2019
HORA: 14:00
LOCAL: Sala de Reunião do POSLING
TÍTULO:

DIALOGUE BETWEEN CONTEMPORARY ART AND ADVERTISING: Analysis of the game between words and images in the construction of an aesthetic language

PALAVRAS-CHAVES:

Contemporary Art; Publicity; Creative process; Advertising Speech; Artistic language.

PÁGINAS: 19
GRANDE ÁREA: Lingüística, Letras e Artes
ÁREA: Letras
RESUMO:

This study proposes a reflection about the confluence maintained between contemporary art and the communication in relation to the advertising discourse, seeking to understand the artistic influences in the aesthetic work with the image and the word in the composition of some advertising campaigns. The intention is to propose a reflection capable of highlighting the points of contact between both fields, keeping in perspective the issues related to the creative process involved in the production of art pieces and advertising. Research will be necessary to understand not only the points of connection between artistic and advertising manifestations as far as aesthetic issues are concerned but will also seek to understand how and for what reasons communication may be seeking support in artistic language to match the demands of society.

MEMBROS DA BANCA:
Presidente - ROGERIO BARBOSA DA SILVA
Interna - MIRIAN SOUSA ALVES
Interno - WAGNER JOSE MOREIRA
Externa à Instituição - RENATA DE ALENCAR TEIXEIRA - PUCMinas