As Representações Sociais do Professor: Uma análise Semiolinguística de um discurso propagandista
propaganda discourse; stereotype; sociodiscursive imaginaries; teachers.
The objective of this research is analise, through the Discourse Analysis of French line, the images of the teachers in the discourse of propagandas, served by televisive media in Brazil through the TV channels: Rede Globo, TV Escola and Canal Futura. Our methodology consists in study the concepts, mainly, of situation of communication, communicational contract, modes of discourse organization and sociodiscoursive imaginaries, from the Semiolinguistics Theory by Charaudeau (2004, 2008(2), 2010, 2010(2)). We also approach the notions of stereotype and ethos, according to Amossy (2014) and of social representations, by Moscovici (2003). According to our study the propaganda is a genre of discourse that vehicules images about teachers, built on stereotypes, reinforcing certain sociodiscursive imaginaries about the teachers in Brazil.