Banca de DEFESA: AGMAR BENTO TEODORO

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
DISCENTE : AGMAR BENTO TEODORO
DATA : 14/12/2018
HORA: 15:00
LOCAL: campus 1
TÍTULO:

STRENGTHS OF CONSCIENTIZATION CAMPAIGNS AND TRAFFIC EDUCATION IN THE SPEECH OF MOTORISTS

PALAVRAS-CHAVES:

Discourse analysis. Traffic. Traffic education.

PÁGINAS: 155
GRANDE ÁREA: Lingüística, Letras e Artes
ÁREA: Letras
RESUMO:

The main objective of this thesis was to evaluate how car drivers appraise traffic safety, as well as to evaluate the real impact of traffic education and awareness campaigns. For this purpose we developed a data collection instrument, divided in two parts. The first part aimed at identifying the profile of the participants, such as: age, gender, schooling, driving frequency, and if they have already been evolved in a traffic accident. The second part of the instrument consisted in a script for the interviews. The questions in the script lead the interviewee to reflect on traffic issues. It comprised eight guiding questions divided in three parts, based on three different effects: emotional, energetic and logical. During the interview, each question became more complex, encouraging the participant to reflect on the topic. We analyzed four campaigns launched by the National Traffic Department (Denatran), in partnership with the Ministry of the Cities, for traffic education and safety, which were broadcasted on tv. These campaigns have four distinct approaches, namely: i) shocking, ii) emotional, iii) technical / informative, and iv) humorous. Twelve car drivers participated in the interviews, being six men and six women. The interviews were recorded and later transcribed for analysis. In order to identify how the campaigns reflected in the drivers' discourses, the participants were divided in two groups, with three women and three men each: in the first group, the participants had not watched the traffic campaign videos selected for the study; while the second group watched the videos before the interview. Both groups answered the same questions. Thus, for this thesis, the corpora for analysis are composed of the drivers' discourses, extracted from the interviews, and the traffic education and awareness campaigns. The corpora analyzes was based on the Semiolinguistic Theory formulated by Patrick Charaudeau. The discourses of the enunciators were analyzed through the identification of the enunciative organization mode and the sociodiscursive imaginaries. The traffic education and awareness campaigns were analyzed considering the discursive point of view. Four perspectives were identified in the campaigns: i) Páthos, ii) information, iii) incitement and iv) prescription view. The participants who had watched the campaigns videos, as well as the ones who had not, presented in their discourses three enunciative specifications, associated with the elocutive modality, which are: i) way of knowing, ii) evaluation mode and iii) engagement . For the specification “mode of knowing”, it was possible to identify the categories of judgement and knowing. For the “evaluation mode”, the presence of opinion and appreciation was verified. For the enunciative category “engagement”, a declaration category was identified. Examining the results from the two groups, there are no significant differences in the recurrence of each category. The greatest difference was for the “opinion” category, which was more recurrent for the group that had not watched the campaign videos, 88 in total, than for the group that had watched the campaign videos, 53, a difference of 39%. In relation to the sociodiscursive imaginaries, it was possible to identify three types of knowledge in the two groups: i) experience knowledge, ii) relative opinion belief, and iii) collective opinion belief. In relation to the context of the discourse, the arguments were based on cultural experiences. When comparing the two groups, it was possible to note that, for the enunciators who had watched the campaign videos, there is a greater amount of argumentative content. Besides the greater amount, there is a difference in the significance of the contents, while the first group mostly exposed on the physical issues of traffic, valuing it as good or bad, the second group mostly argued about people relationships and interactions in traffic. The analyzes carried out in this study, supported by the theoretical assumptions, allowed us to conclude that the campaigns under analysis present the incitement as the main view, followed by the patemic perspective, which works as a way to conquer the spectator. We can also conclude that the campaigns are able to provide to the spectator a deeper reflection about traffic.

MEMBROS DA BANCA:
Presidente - GIANI DAVID SILVA
Interno - CARLA BARBOSA MOREIRA
Interno - LILIAN APARECIDA ARAO
Externo ao Programa - ANTONIO AUGUSTO BRAIGHI ANDRADE
Externo ao Programa - RENATO GUIMARAES RIBEIRO
Externo à Instituição - DYLIA LYSARDO DIAS - UFSJ