Banca de DEFESA: ÉVERTON LUCAS FERREIRA GARCIA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ÉVERTON LUCAS FERREIRA GARCIA
DATE: 17/10/2022
TIME: 14:00
LOCAL: RNP VIRTUAL
TITLE:

Discursive analysis of Elke Maravilha's self-narratives: identity construction, media and fashion

KEY WORDS:

Elke Maravilha; Ethos; Imaginaries; Life narrative, fashion and media

PAGES: 133
BIG AREA: Lingüística, Letras e Artes
AREA: Letras
SUMMARY:

In this dissertation, we reflect on how discourses build effects of plural meanings in
the self-narrative of the artist Elke Maravilha, having the body as a place of
manifestation of fashion in different social spheres. With a discursive look, we aim to
make a reading that mixes devices of the order of language and of the historical order,
which determine the production of meaning effects through reports of lived
experiences and clothing worn by the artist throughout her career. We seek to identify
how, in this projection of images of herself, both in it’s dimension of clothing and in
it’s verbal enunciative functioning, the artist's positions and engagements are
manifested. We also analyze the discourses and imaginaries that cross the narratives
of this Brazilian media icon, from the perspective of Dominique Maingueneau (1997;
2006; 2008; 2011; 2015; 2016; 2020), Émile Benveniste (1989; 1991), Guy Debord
(1997) ), Ida Lúcia Machado (2016), Leonor Arfuch (1995; 2010), Malcolm Barnard
(2003), Patrick Charaudeau (1991; 1999; 2004; 2006; 2017; 2018), Ruth Amossy
(2005; 2018), among others, who helped us to point out the various ethé of the artist.
As a guideline for this research, assumptions from the Semiolinguistic Theory of
Discourse Analysis are used in relation to the act of language as staging, to language
skills, to the manipulation of the modes of discourse organization and to Modalization
(CHARAUDEAU, 1991, 1999). Linguistic-discursive aspects of argumentation
directly linked to this theory are also addressed. The corpus consists of five notebooks
with interviews of the artist that the author collected, transcribed and divided into
three axes for analysis: identity construction, media and fashion. Based on this
research, we can carry out an analysis of the narratives of the artist Elke Maravilha,
which contributed to the (re)construction of the identity of the artist's reports. We also
sought, from the analysis of the interdiscourse, to identify the signs-symptoms of
imaginaries mobilized both in the verbal and non-verbal scopes, which implied
analyzing the ethic projections constructed from the clothing. The analysis was based
on the understanding of the use of subjectivity and corporality indices, seeking,
finally, to describe the most salient ethotic projections expressed in the analyzed
reports. The results of this research demonstrate that the dynamics used provided
integration, assimilation and sharing of experiences in the elaboration of knowledge
between discourse and interdiscourse, understanding of the ethos that the artist always
wanted to show in the media and that she always defended in her aesthetics and
ethics. We realized that it is not difficult to find a thousand and two things written
about Elke Maravilha, after all, she has been part of our imagination for some time
and has become more than a personality in fashion. From the beginning, she has
always projected images of herself as irreverent, anarchic, over-the-top and
outspoken. In addition to these apparently intentional ethotic projections by the artist,
it was possible for us to observe socio-discursive imaginaries that reveal a social
political position of valuing equality, respect for ethnic-racial and gender diversity
and recognition of various religious and cultural manifestations.

BANKING MEMBERS:
Presidente - CLAUDIO HUMBERTO LESSA
Interna - GIANI DAVID SILVA
Externa à Instituição - MARIANA RAMALHO PROCÓPIO XAVIER