Banca de DEFESA: VIRGÍNIA GRAZIELA FONSECA BARBOSA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : VIRGÍNIA GRAZIELA FONSECA BARBOSA
DATE: 07/12/2022
TIME: 14:00
LOCAL: Campus I, CEFET-MG (presencial)
TITLE:

POP SCIENCE: Scientific Dissemination on YouTube from the perspective of Sociosemiotics and Grammar of Visual Design

KEY WORDS:

Writing. Image. Multimodality. Scientific Dissemination. YouTube.

PAGES: 142
BIG AREA: Lingüística, Letras e Artes
AREA: Letras
SUMMARY:

In this study, we seek to understand the current context of language and communications from the configurations of the digital world. Mainly, we consider the prevalence of the visual in this historical moment, configuring a new “writing”, in which the alphanumeric paradigm starts to share space with another more complex and hybrid format. For this purpose, we used the multimodal genre Scientific Dissemination video on YouTube as an object of research. Our theoretical framework goes through Flusser's considerations about the future of writing, through Jenkins' considerations about the culture of convergence, and culminates in analyses based on Sociosemiotics and Visual Design Grammar, by Kress and Van Leeuwen. From the analysis of two Brazilian channels of Scientific Dissemination on YouTube (Nunca vi 1 cientista and Arqueologia pelo mundo), we seek to understand how meanings are constructed in these multimodal productions, especially considering the interactional metafunction. The survey points to the relevance of using visual strategies, such as framing, images and visual texts, capable of facilitating understanding and creating engagement with the viewer, in addition to the use of face-to-face communication resources, such as gestures and facial expressions. It is also undeniable the importance of technical knowledge related to the production, editing and distribution of the material by the scientists who has led the studied channels, contradicting the commonly vaunted idea regarding the facilities of using and the democratic role of digital tools. Likewise, regarding to the general public, the expansion of these communicative forms has not been accompanied by satisfactory digital literacy or effective democratization policies. Thus, in times of denialism and fake news, the facilitating strategies adopted by the scientists of the corpus investigated in this study point to a possible direction to bring scientific knowledge closer to the people.

BANKING MEMBERS:
Presidente - ROGERIO BARBOSA DA SILVA
Interno - RENATO CAIXETA DA SILVA
Interna - ANA ELISA FERREIRA RIBEIRO
Externa à Instituição - VERÔNICA SOARES DA COSTA - PUCMinas