Banca de DEFESA: POLLYANNA DE MATTOS MOURA VECCHIO

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : POLLYANNA DE MATTOS MOURA VECCHIO
DATE: 29/11/2022
TIME: 11:00
LOCAL: RNP VIRTUAL
TITLE:

THE RIGHT TO PUBLISH: self-publishing and the advent of digital technologies in the Brazilian publishing market

KEY WORDS:

Self-publishing; Digital Technologies; Platform Capitalism; Discourse Analysis; Narratives of the Self.

PAGES: 256
BIG AREA: Lingüística, Letras e Artes
AREA: Letras
SUMMARY:

This research investigates self-publishing and the advent of digital technologies in the Brazilian publishing market, focusing on self-published authors and their discursive projection of themselves. Self-publishing is the act of authors publishing their book or other editorial product independently, in response to their own demand, with or without the assistance of a professional publisher or self-publishing platform, and with no financial risk to the hired company (ARAÚJO, 2011; 2013; MÜLLER, 2017; JESUS, BLOTTA, 2018; JESUS, 2017; 2020; VECCHIO, 2020a; 2020b). Since the publishing market is permeated by sociocultural imaginaries that reinforce the stereotype of self-published authors as a less valuable professional because their publications have not gone through the endorsement of a conventional publisher/editor, we understand that this is a professional who has been made invisible. Thus, this research uses the French Discourse Analysis to investigate a set of interviews made with authors of fiction and poetry self-published in platforms available in Brazil. As a methodology, it was proposed the integration of qualitative and quantitative methods of data collection and analysis through a triangulation of research techniques, namely: a) document analysis; b) semi-structured questionnaire; c) in-depth interviews. In the document analysis, we consider as corpus the contracts of digital self-publishing platforms with self-published authors. The interviews were carried out in two phases: PHASE 1 – an online semi-structured questionnaire applied to a sample of authors within the desired profile to map the category in Brazil; and PHASE 2 – a limited number of in-depth interviews, collected and analyzed with techniques from the theory of narratives of the self (ARFUCH, 2010; BERTAUX, 2006) in order to observe the interviewees' self-projection and the way in which the socio-discursive imaginaries from the publishing market and platforms are manifested in their speeches. The research is supported by contemporary theories of Publishing, Philosophy of Technology, and studies on Platform Capitalism (SRNICEK, 2016). The analysis of the contracts revealed that there are indices of precarious work in the relationship between platforms and authors, reflecting platformization of work and cultural production. Regarding the authors, the interviewees’ self-projections reveals, among others, the following profiles: a) authors who have no experience in the publishing market and fit the clientelist profile described by Müller (2017), b) authors who submit themselves to the algorithmic logics of platforms and produce contingent cultural commodity (POELL, NIEBORG, 2018); and c) authors who demonstrate a critical view of themselves, their function as an independent author, the role played by the platform within the publishing market and who appropriate technology in their favor in order to achieve a human achievement which here we argue is fundamental for many men and women across the world and throughout history: the right to publish. As a result of the research, in order to contribute to a better understanding of digital self-publishing in Brazil and its consequences for the future of the publishing field, we propose and complement three conceptions: 1) Fast-Publishing, the model in which platform capitalism manifests in the publishing market and literature; 2) Platform Collectivism, a side effect not foreseen by the current phase of technology development and which is based on its appropriation and possible subversion by its users; and 3) the Author-editor, the current profile of a professional who becomes an editor in practice due to his/her role as a self-published author.

BANKING MEMBERS:
Externa à Instituição - JENNY TERESITA GUERRA GONZÁLEZ - UNAM
Externa à Instituição - ANA CLÁUDIA MUNARI DOMINGOS - UNISC
Presidente - ANA ELISA FERREIRA RIBEIRO
Externo à Instituição - CARLOS FREDERICO DE BRITO D''ANDREA - UFMG
Interno - CLAUDIO HUMBERTO LESSA
Externa à Instituição - MARÍLIA DE ARAÚJO BARCELLOS - UFSM
Interna - PAULA RENATA MELO MOREIRA