Banca de DEFESA: MARCOS ROBERTO DO NASCIMENTO

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : MARCOS ROBERTO DO NASCIMENTO
DATE: 12/12/2022
TIME: 15:00
LOCAL: RNP VIRTUAL
TITLE:

DEGREES OF INDEPENDENCE/DEPENDENCE (GIDS) OF BRAZILIAN PUBLISHING HOUSES: between the symbolic and the economic

KEY WORDS:

Publishing Market. Editorial Field. Degrees of Independence/Dependency. Independent Publishing Houses. Artist Capitalism.

PAGES: 166
BIG AREA: Lingüística, Letras e Artes
AREA: Lingüística
SUMMARY:

This study proposes the creation and validation of a quantitative data collection instrument on the practices and strategies of independent publishing houses which will allow measuring the degrees of independence/dependence (GIDs) of these publishers in relation to the hegemonic structures of the capitalist publishing market where the publishing chain is included. From the GIDs, it was possible to distinguish three profiles of independent publishing houses: closer to the center of the logic of the capitalist publishing market (GIDAalto); those that are between the center and the periphery of the market (GIDMedium) and; those that are more on the periphery of the capitalist publishing market (GIDBaixo) in view of their practices and strategies. That is, the GIDs make it possible to identify the profiles of publishers according to the positions occupied in the publishing market in relation to their center. The closer to the center the less independent, the closer to the periphery of the publishing market, the more independent. This result corroborates the hypothesis raised in the thesis that the GIDs would vary according to the practices and strategies of the publishers throughout each of the stages of the editorial chain. The main theoretical reference for the development of this model is Thompson (2013), in his book Merchants of Culture. This study relied on the use of multivariate statistical analysis techniques to validate the questionnaire and build the GIDs. There was also a review of the literature on the concept of independence. The study highlights that the tacit opposition between independent publishers and publishing corporations, in addition to the bibliodiversity defense discourse, are insufficient to define independent publishers, given the heterogeneity of their experiences and profiles. It was also highlighted that the independent production mode generates conditions of precariousness of work, not always perceived as such. The research opened up possibilities for new analyzes on the subject, raised new questions and now looks at questions already posed in another perspective. The proposed model needs to be improved in order to expand its ability to analyze the Brazilian editorial landscape and that of other countries in a comparative perspective. The concentration of the publishing market in Brazil responds to the historical dynamics of the process of concentrations that resulted from the restructuring of global neoliberal capitalism. However, Brazilian society presents other processes of “concentration” that are reproduced in the publishing market. For example, those related to the hegemony of the Rio-São Paulo axis, and historically structured social, regional and economic inequalities, expressed in the location of publishers and the sociodemographic profiles of their owners. Occupying a greater share of the market, leaving the periphery, being recognized, having more books circulating, winning awards, even if the goal is not the center, because it is already occupied by the transnational giants, seems to be the objective of many publishing houses that are at the periphery or gravitate towards the center. The rupture with the concentrative logic of the capitalist market requires creativity and indignation, organization and passion, collectivities and hope, utopias and independence. If, on the one hand, it is possible to speak of links between publishing and literature (symbolic), and, on the other hand, to speak of links between publishing and the (economic) market, it would be possible to create other links, other strategies, other practices, another history.

BANKING MEMBERS:
Externo à Instituição - PAULO NASCIMENTO VERANO - USP
Externa à Instituição - MARIA DEL CARMEM VILLARINO PARDO
Externa à Instituição - ANA MARIA GALLEGO CUIÑAS
Presidente - ANA ELISA FERREIRA RIBEIRO
Interno - LUIZ HENRIQUE SILVA DE OLIVEIRA
Externa à Instituição - MARÍLIA DE ARAÚJO BARCELLOS - UFSM
Interna - PAULA RENATA MELO MOREIRA