Banca de DEFESA: MAGALI SIMONE DE OLIVEIRA

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : MAGALI SIMONE DE OLIVEIRA
DATE: 12/12/2023
TIME: 14:00
LOCAL: CEFET MG CAMPUS I - MINIAUDITÓRIO 1 - PRÉDIO ADMINISTRATIVO
TITLE:

Life Narratives published in “Sou mais Eu!”: Overcoming speeches as success lessons disclosed by the media for classes C, D and E.

KEY WORDS:

“Sou mais Eu!”. Life narratives. Images of you. Listening Place. “Orumayês”.

PAGES: 330
BIG AREA: Lingüística, Letras e Artes
AREA: Letras
SUMMARY:

This doctoral thesis aims to investigate how the media behaved during the years 2006 and 2016, a period that became known as “mediatization of the new middle class”, a controversial topic, used to refer to classes C, D and E. And that they had gained purchasing power. In order to attract the attention of these segments configured as important consumers, the media and mainly, sponsors, interested in selling to this public invested in the creation of television programs and radio stations, also creating newspapers and magazines aimed at these segments emerging. In this context, the magazine “Sou mais Eu!”  was chosen as the corpus of this research, created by Editora Abril, and identified as a pioneer in Brazil by surventing techniques classifiable as pilars of traditional Journalism by purchasing life narratives from readers to transform them in news. However, it was up to the publication to define which story topics would be subject to publication. Prices were paid to readers according to topics and number of pages. These prices were prominently displayed on all copies. This arrangement turned anonymous men and women into anonymous celebrities; emphasizing the actions of these, who, like Narcissus in reverse, often displayed the worst of themselves. Although their photos were published on the cover, these simulacrums of headline and cover headline protagonists did not even have their names published on the first page of the magazine. This circumstance gave rise to the main question of this research: detecting wich ethé and “Sou mais Eu!” produced of itself; and what were the socio-discursive imaginaries of readers constructed by this magazine. This inquiry was based on the fact that in the first edition analyzed in this thesis; having adopted as its motto “incredible stories of people like us” but having replaced this slogan in the second issue studied by: “The most fun magazine in Brazil”. Thus, form ed. nº 33/2007; the narratives of these readers were characterized by the radicalization on the “fait diver” genre, deepening the use os sensationalist, ambiguous and pejorative verbal and extraverbal discourses, justifying the need to detect who the “Eu” of the name “Sou mais Eu!”. In this context, this research was based on adherence to the methodological procedures of Semiolinguistics, concluding, at the end of this study, that the highest paid narratives coincided with the journalistic genres of the “Publicist and Sensationalist/Didactic” type, characterized by the targets (doing/believing), that is: for constructing aesthetic, behavioral labor and of consumption according to the doxas of the hegemonic segments. In view of the above, the purchase of biographical fragments from readers gave the magazine the opportunity to explore the “place of listening” of its target’s audience so that, imbued with such legitimacy, they could make this publication a “place of listening”, of the doxas defended by the elite. Unlike the Olympians celebrities whose habits and points of view guide the lives of many anonymous people eager to share the gifts of beauty, sporting talents, knowledge and power exercised by such star; to the celebrities whose habits and point of view guide the lives of many anonymous people eager to share the gifts of beauty, sporting talents, knowledge and power exercised by such star; to the celebrities of “Sou mais Eu!” they constituted themselves as Orumayês. In this way, like the Orixás, they used this syncretism, living on the borders between Orum (Heaven) and Ayê (Earth). Thus, from time to time, discreetly, the made themselves visible, exposed their points of view, modus vivendi, their power; making “Sou mais Eu!”, in its own way, a “Place of Listening”.

COMMITTEE MEMBERS:
Externa à Instituição - MARIA MAGDA DE LIMA SANTIAGO
Interno - CLAUDIO HUMBERTO LESSA
Externa à Instituição - LETÍCIA SANTANA GOMES
Presidente - LILIAN APARECIDA ARAO
Externa à Instituição - LIZAINNY APARECIDA ALVES QUEIROZ
Externa à Instituição - WILIANE VIRIATO ROLIM